Below you'll find a list of all posts that have been categorized as “Video Production”
Video is a hugely powerful tool for businesses. Here we take a look at 6 diverse ways in which businesses can use video to create new opportunities and increase success. 1. To explain your products or services Explainer videos are now a hugely important part of purchase decisions for the …
Video has become an essential part of content marketing for businesses in all industries over the last few years. These days, if you are not including video on your website and in your social media marketing, you are putting yourself at a competitive disadvantage. But why is this the case? …
If you are not yet using a video content marketing strategy for your business, you are potentially missing out on a huge number of benefits and opportunities. Here’s what video content marketing is, and why and how you should be using it to boost the success of your brand. What …
When you are designing a new website for your business, video content should not be an afterthought. Here’s why new websites should plan for video, how you can incorporate video into the design, and the types of video you should be including for maximum engagement. Why does video matter on …
Consumers have more choice than ever before. To make your business stand out online, you need to offer them something truly special. A walk-through video can be the answer. Here’s what it is and why you should be using it to showcase the best elements of your business. What is …
If you run a services business, you’ll know all about the significant challenges of marketing to the public. However, many of these issues can be solved by promoting business services with video. Here’s why you should be using video to promote the services you offer. Service marketing is different to product …
When you’re promoting a new product, it’s essential to get your messaging right if you want it to stand out from the crowd. Promoting your products with video can be the ideal way of getting your message across and creating demand. Here’s why you need to be using video to …
In this post we will give you the step by step process to dispute copyrighted music content on YouTube. Copyright infringement is a big deal online. In a world where original content can so easily be duplicated, it’s important to know that we’re being protected against the theft of our …
Are people switching off during your presentations at work? Want to know how to inject some of the old sparkle into your PowerPoint offerings? Here we take a look at where the iconic presentation software is headed in 2018 and what you should be doing to re-engage your audience. Why …
Video has dramatically changed the way we market our businesses to the world. As it dominates more and more of the online space, businesses are increasingly using video to raise their profiles and build brand awareness. Here are 7 benefits of business profile videos. 1. Demonstrate what you do & how …
Demonstration videos are becoming increasingly popular online, for a wide variety of reasons. Here we take a look at what they are and some of their benefits and examine why your business should be using them in 2018. What is a demonstration video? A demonstration video is exactly what it …
Video marketing is more essential now than ever. With 87 percent of marketing professionals utilising the power of video in their content marketing, it’s never been so important to make sure your marketing videos stand out from the crowd. Here we offer some tips on creating effective marketing videos to …
We all know video is an essential means of communicating with your customers. But more and more companies are now recognising the benefits of using video within the workplace, too. Here are a few reasons why internal communications videos can prove invaluable to your company. 1. Video is suitable for …
Want to know how to make your business stand out from the crowd in an increasingly competitive online marketplace? Get your logo animated! Why your logo matters for your business We can all recognise hundreds of businesses by their logos. Think of Coca-Cola, McDonalds or Apple, and their logos instantly …
We all know video marketing achieves amazing results – but it isn’t enough simply to have a great video produced. If you want to get the most out of your video marketing, you have to know how to use it, and where to share it. Here are our top 10 …
Choosing the right company to produce your Melbourne corporate video company is a crucial and difficult decision. If you get it wrong, you can end up paying a lot of money for an ineffective product that doesn’t do what you need it to do. Get it right, and you will …
A good case study video can be the ultimate marketing tool. Here we take a look at why they’re so effective, and what you can do to make sure your case study video has maximum impact. Why do case studies work? Case studies are an excellent way of creating consumer …
So you’ve had an amazing promotional video produced and now you want to share it with the world! But, in such an overcrowded online marketplace, how can you make sure your video is reaching the right people? Here we take a look at 14 ways to market a promotional video …
Online advertising; the growing trend In 2017, online video ads were more prolific than television ads. More and more industries are recognising the potential online videos have of reaching a wider audience and creating more brand recognition. In 2017, marketers spent double the amount on corporate videos online than on …
More and more businesses are now choosing to include video on their landing pages. But what are landing page videos, and what advantages can they offer your business? The purpose of a landing page In order to understand why landing page videos work, first it’s essential to understand the purpose …
Your website is your most effective marketing tool if it’s done right – but if you’re not using video on your Home page, there’s a good chance your site isn’t working as efficiently for you as it could be. Here’s why. Video improves the SEO of your website It’s common …
If you’re using video as part of your marketing strategy, it’s impossible to ignore social media as an outlet you should be using to get your videos seen by as many people as possible. However, it’s essential to post the right content to the right channels if you want your …
Are you using video as part of your content marketing mix? If so, you need to make sure your video offering is of the highest quality – and this means having your video produced and edited by an experienced professional. Here’s why. Make your video content stand out from the …
If you’ve never heard of green screens before, you’re not alone. But just because you’re not familiar with the concept, it doesn’t mean you haven’t seen them in action. In fact, the chances are you see them every time you turn on your TV or head to the movies. They’re …
Video is now an essential component of digital marketing and its popularity is continuing to rise. If you want to attract and retain visitors to your website, it’s highly important to include video. However, it isn’t appropriate on every page. Here’s why and how to use video strategically on your …
Event videos are an effective way to boost the value of your company’s live events. They have a wide variety of uses before, throughout and after events of all kinds, to increase audience engagement and even drive sales. Here’s how. Events are a powerful marketing technique Despite the rise of …
The use of video in both marketing and education is here to stay. If you have a product to sell, it’s an effective way to show potential customers more about your product – and to show people who have already bought it how to use it. Think about the biggest brands …
Corporate video is the traditional term for any non-broadcast video production, so if it’s not on TV, it’s a corporate video. In this age of video, and the many breakdown categories, the term is now strongly associated with company overview videos. These videos describe a company, business or organisation in …
Video content is hugely powerful – 52 percent of marketers worldwide rate it as the type of content with the best ROI. This leaves no doubt that you should be using video to promote your brand. But how do promotional videos work, and how should you integrate them into your …
Your workplace culture says a lot about your brand, to everyone from investors to employees. It’s also of more interest to your customers than you might think. So how can you convey the culture of your workplace to all those who want to know about it? Enter the company overview …
