Below you'll find a list of all posts that have been categorized as “Video Production”
Corporate video is the traditional term for any non-broadcast video production, so if it’s not on TV, it’s a corporate video. In this age of video, and the many breakdown categories, the term is now strongly associated with company overview videos. These videos describe a company, business or organisation in its entirety. They cover the products and services offered, the …
Video content is hugely powerful – 52 percent of marketers worldwide rate it as the type of content with the best ROI. This leaves no doubt that you should be using video to promote your brand. But how do promotional videos work, and how should you integrate them into your marketing plans? What is a promotional video? Promotional video is …
Your workplace culture says a lot about your brand, to everyone from investors to employees. It’s also of more interest to your customers than you might think. So how can you convey the culture of your workplace to all those who want to know about it? Enter the company overview video. The changing face of the company overview video A …
Businesses are increasingly using video in their staff training; but is it really any substitute for traditional in-person training methods? Here we take a look at why video is the future of training in the workplace. How many businesses are using video in staff training? Video is now seen widely in the workplace – 76 percent of workers now report …
Your website is one of your most important marketing tools; but how can you measure and improve its success? Google Analytics can provide you with the information you need to make your website work for you – and video can be the way to increase your website traffic and give your stats the boost they need. What is Google Analytics? …
Video marketing has become essential for business success. 88 percent of businesses report that video is an important part of their marketing strategy. Integral to this is the branding video, which serves the purpose of keeping your brand at the forefront of consumers’ minds. Here’s how and why. Branding videos create emotional connections The potential of video when it comes …
Video testimonials are becoming increasingly popular. Of all the types of content marketing, over 50 percent of marketers now rate video testimonials as the most effective. So what is it about them that businesses love so much? Consumers don’t trust the word of businesses… In today’s tech-savvy world, we’re bombarded by advertising. But we also have a huge variety of …
Should Your Business Be Using Social Media Videos? If you’re not yet using video as part of your social media marketing strategy, you’re being left behind. The statistics for its success speak for themselves – 87 percent of businesses who include video in their marketing strategies are using it on social media, with 78 percent of these finding it successful. …
Your content marketing strategy should have the ultimate aim of driving traffic to your website and encouraging sales. But this doesn’t mean it should be overtly promotional. These days search engines prioritise quality – content that offers value to the user, providing them with the knowledge they need to make informed purchase decisions. So how do you create video content …
In this post we’ll show you how to make a promotional video brief so you can obtain quotes. We’ll also show you three example video briefs, the quotes and outcomes from them. A lot of businesses call or email us and ask how much is corporate video? Without a brief of what they require it’s an impossible to question to …
Video is everywhere, not least in the world of B2B marketing. From corporate videos to promotional videos selling a particular product, businesses are devoting more and more of their time and marketing budgets to visual content. But, is it a cost effective way of doing business? Here we take a look at the ability of B2B video to generate an …
Video is one of the most powerful communication tools in the world. It has seen a meteoric rise in popularity over the last few years – technology now makes it possible for us to convey a huge variety of messages with video that simply weren’t possible before. These uses are also making their way into the workplace in a number …
Okay, here’s scenario one: I come to you as a fundraiser seeking money. I tell you about this lovely fundraising campaign raising money for kids with disabilities and special needs. You might be moved enough to say “That sounds like a nice project.” You might even donate a small amount to the project, but that’s all you see it as; …
It is no secret; the use of videos to communicate information is a valuable method for getting your point across. In the modern world, the attention span of audiences is declining and there is a need to communicate larger volumes of information in much shorter time frames. A quality video that is well placed can take your presentation to a …
If I came to you and said “Pay me to create a marketing campaign for your business. I guarantee it will work,” would you believe me? Probably not, I’m a stranger, why should you believe me? If, on the other hand, I supported that statement with testimonials from customers already profiting from exactly the same offer, that would be a …
One of the most powerful ways to put forth the message about your company is to present yourself with a high quality corporate video. A video is a great tool to show people who you are, what you do and what you have to offer. Videos provide both visual and audio stimulation for your potential customers and they are very …
Ask yourself how long it’s been since you’ve used the Yellow pages to look up a product or service? When a potential client visits a website packed with text they get confused, they don’t know where to start looking, what you offer or what you specialise in, and your information gets lost…but even worse, you look unprofessional, and what does …
At Rockmans Creative Media we produce profit-pulling sales videos that for most businesses deliver an ROI with the first client won! It’s what we call a no-brainier sales tool that once created, can be used again and again with great success. Sales Video – The Great Ice Breaker. At RCM we get calls from salespeople often, in most cases we’re …
Hello, Hola, Bonjour, Ciao, Halla, Hallo! Rockmans Creative Media breaks down language barriers with multilingual corporate and promotional video productions. Be it Mandarin, German, French or even pygmy we have the resources, talent and experience to deliver your next corporate or promotional video in any language required…..
Animated Corporate Videos are a blessing for many business as they offer visuals that typically don’t exist or can’t be filmed, such as inside the human body or an engine, but let’s not stop there… …our first animated video example was originally planned for a video shoot but as we worked on the script we realised that it would cost…..
Simple or complex, training and educating needs to be done right and needs to be delivered with consistency and then repeated. The training also needs to be engaging so it holds attention and assures the information gets through. So when it came to educating preschool children and staff at childcare centres around Australia and…..
At RCM we understand the term “marketing” well. MD Josh Rockman spent close to 2 decades producing for various TV stations including Channel 7, The Comedy Channel, Main Event and Nickelodeon. During this time Josh learnt many techniques to hold viewers’ attention and create interest. This Marketing video example has been specifically designed to hold the viewers’ attention by using …
Press Play to Watch Our Vlog on Landing Page Videos Landing Page Videos :The Most Powerful Video you can put on each of your webpages. Today we’re covering landing page videos. These videos convert more than any other you can place on a website and that’s simply because they are tailor made to the viewer and to the page. Landing page videos …
Press Play to Watch Our Vlog on Video Content For Authority Why Video is One of the Best Ways To Build Your Authority G’day I’m Josh and welcome to RCM’s video production tips, hints and information. In this edition I’m going talk about Video Content for Authority. Now you’ve probably heard the word authority a lot recently as its one of …
RCM video production supports many worthy organisations and we do it in a way that benefits both parties.
There are many commendable organisations that are in need of help and a fund raising video that promotes awareness is a great way to do just that, help.
If you’re in business, it’s pretty much a given that you need to have an online presence these days. But you could be missing a trick if you’re not using the power of video marketing on the internet. The amount of time people spend watching videos online video has grown exponentially over the last few years (Australians, for example, are …
RCM’s “Creative Stories” are artist focused mini documentaries that are inspirational and informative. They are a powerful tool for self-promotion and can be a great asset to artists of all kind.
Do you have a story to tell? Of course you do, we all do! Our stories make us who we are. Triumphant stories, tragic stories, our achievements and relationships. All too often these stories remain untold, and rarely are they told in front of a video camera.
More and more businesses and organisations understand the need to use social media, and I think it’s clear to all who do it well, that it enhances the bottom line and builds long lasting relationships… it is well worth doing right
