Below you'll find a list of all posts that have been categorized as “Video Production”
Today, just like yesterday, effective employee and customer training remains essential. The key difference now is that we have the power of video to enhance learning and engagement. Melbourne businesses that prioritise high-quality training methods benefit from increased profits, fewer accidents, and greater employee and customer satisfaction. One of the …
At Rockmans Creative Media (RCM), we love teaming up with artists, bands, and all you dreamers out there chasing the sound. We know most production houses slap on a price tag that can make your head spin. And sure, high-end music videos take work—real work. But for us at RCM, …
In 2025 the digital landscape is hyper-competitive, first impressions are everything. Your website is often the first interaction potential customers have with your brand—and in a matter of seconds, they’re deciding whether to stay or leave. This is where high-end videos come in. They aren’t just a marketing trend; they’re …
Creating business videos that captivate audiences is about more than stunning visuals or catchy scripts; it’s about timing. Every second counts, and depending on where you’re using the video—whether it’s for marketing, social media, corporate overviews, or website pages—the optimal duration changes. Let’s take a look how long your business …
In today’s fast-paced digital landscape, a corporate video is no longer just a “nice-to-have”—it’s a necessity. It’s your brand’s handshake, your 60-second elevator pitch, and your 24/7 salesperson all rolled into one. But let’s be honest: the days of dry, uninspired corporate videos are over. Today’s audiences demand more. They …
Navigating the challenges of finding the right staff in today’s competitive job market has become increasingly difficult for many businesses. The landscape is shifting, with job seekers prioritising more than just a pay check. They are looking for a sense of belonging, a positive work culture, and a supportive environment. …
Making your own business videos can be a practical option for some businesses, particularly those with limited budgets or specific creative visions that align with their capabilities. However, there are several factors to consider before deciding whether to make business videos in-house: Quality: Consider whether you have the necessary skills, …
In the ever-evolving landscape of marketing strategies, businesses are constantly on the lookout for innovative approaches to captivate their audience. However, amidst the rise of Artificial Intelligence (AI) technologies, one area where caution is advised is the realm of AI corporate videos. While AI has undoubtedly revolutionised various industries, relying …
Rockmans Creative Media (RCM) wanted something different for this blog. Something funny, something romantic and something that just makes you go wow! So, we collaborated with AI to bring you 2 stories and a song. We hope you enjoy and revel in what the AI came up with, we were …
In today’s fast-paced business environment, companies are constantly looking for ways to improve their bottom line while also increasing productivity and efficiency. One way to achieve these goals is through training and development programs. However, traditional methods of training can be costly and time-consuming, which is why more and more …
Marketing your business in the digital age can be a daunting task, but it is essential for the success and growth of your company. With the ever-changing landscape of the internet, it’s important to stay up-to-date on the latest marketing strategies to reach your target audience effectively. In this post …
A home page video is a short video that is hosted on the front page of your website. It is an effective marketing tool that can help businesses communicate a core message and engage with their audience from the first page they visit. In this post we’ll discuss why your …
It’s no secret that video content has taken the world by storm. It’s everywhere, from vlogs and YouTube channels to social media posts and business websites. And it’s not just a passing trend. A recent study found that 91% of consumers want to see more online video content from brands — …
Promotional videos have become an increasingly popular marketing tool for businesses of all sizes and industries. While they are most commonly associated with product-based businesses, promotional videos can also be highly effective for service-based businesses. In this post, we will explore the reasons why promotional videos can work for service-based …
If you’re not using video to show consumers how to use your products, you could potentially be missing out on an extremely lucrative customer base. Here we take a look at the benefits of promotional how-to videos and explainer videos, and how your business can get the most out of …
The right promotional video production can be key to increasing the visibility and revenue of your business. But what makes a great promotional video? Follow these five essential tips for promotional video production success! 1. Find a professional promotional video production company Choosing the right promotional video production company in …
Events are a key part of your marketing strategy. Whether it’s a glamorous product launch, an important conference, trade fair or any other opportunity for clients to meet you in person, you need to make the most of every event your business hosts. With event video production, you have the …
If you’re running a business that designs or sells products, you shouldn’t underestimate the power of demonstration videos. A good product video can help you reach your target audience, and convince those people to choose your products over any others. But how does it work? Here are some of the …
How to pick a Melbourne corporate video company Today’s businesses need to be using video in order to remain competitive. But, if you’re producing branded video content, you should be very aware of its quality. After all, the quality of your video reflects how much your brand cares about the …
If you’re looking for a way to deliver the most effective training to all your staff, educational video production is the answer. But what makes a good educational training video? Here, we take a look at the benefits of using video for staff training and offer some top tips for …
So, you’ve heard video is good for boosting your online business success. But there’s much more to video content marketing than simply posting any old video and hoping for the best! If you want your video content to work for you, you need to be strategic about it. Here we …
Video is one of the most effective marketing tools there is. However, if you really want to get the best return on your investment, you should be looking for ways to cut costs on your corporate video shoot. Here are some ideas for how to make your money go as …
Are you using video to market your business? If you haven’t yet made the leap to video marketing, you’re very much in the minority, and you can’t afford to be left behind your competitors. However, corporate videos are not all created equal! If you want to get the best results …
As a professional video production company, we regularly get asked a wide variety of corporate video questions from a whole host of different clients. If you are thinking of harnessing the power of video marketing for your business, we want to give you an idea of the things you need …
Your content marketing strategy should have the ultimate aim of driving traffic to your website and encouraging sales. But this doesn’t mean it should be overtly promotional. These days search engines prioritise quality – content that offers value to the user, providing them with the knowledge they need to make …
Video is now becoming an integral part of training, being used to inform and educate both staff and customers. But if you plan to use video as part of your training, you need to make sure your content is doing the job you intend it to do. Here’s everything you …
The corporate videos you choose to make can say a lot about your business and so does the corporate video talent in them. You want all your video marketing content to inspire trust in the consumer and make your brand more memorable. So, in order to achieve this, who are …
If the pandemic years have taught us anything, it’s that businesses need to find new ways to connect with their target audiences. If you’re looking for an effective and engaging way to reach the people you need in large numbers, corporate video is the ideal method. Here’s everything you need …
If you’re not making company Christmas videos, you’re missing out on a great opportunity to communicate with your workforce. Here we take a look at some of the reasons why you should be making company videos for Christmas or to celebrate the end of the year, as well as sharing …
Lockdown is soon to be no more! ‘Freedom Day’ is set to come in early November. After around 270 days of forced closure, Melbourne businesses will finally be able to reopen – and hopefully stay open. There will be a rush of customers and clients ready to do business with …
