Pitfalls of AI corporate videos and why authenticity beats automation

Josh Rockman Video Production, Video Production tips Leave a Comment

In the ever-evolving landscape of marketing strategies, businesses are constantly on the lookout for innovative approaches to captivate their audience. However, amidst the rise of Artificial Intelligence (AI) technologies, one area where caution is advised is the realm of AI corporate videos. While AI has undoubtedly revolutionised various industries, relying on it for your business’s video content may not be the silver bullet you’re hoping for.

The Authenticity Dilemma

Viewers today crave authenticity, a genuine connection with the faces behind the brand. AI corporate videos, devoid of real messages delivered by management, staff, or customers, fail to establish this connection. The absence of real people strips away the opportunity to convey knowledge, experience, and passion, elements essential for building trust and brand identity.

In an era where consumers are bombarded with robotic voices and stock footage dictating what to buy or which service to use, the novelty of AI will wear thin quickly. People want to see actual locations and products as well as real people sharing real experiences, contributing to a sense of transparency that fosters trust. Hiding behind AI videos may lead audiences to perceive a lack of sincerity, a shortcut to engagement that can backfire in the long run.

Cameraman stands next to an AI camer robot

The Power of Human Connection

Corporate videos, whether for promotion, marketing, documentation, or training, are pivotal for brand image and customer engagement. Authenticity is the cornerstone of these videos, serving as a bridge between the business and its audience. Real people bring in knowledge, experience, and enthusiasm, elements that resonate with viewers and establish a stronger emotional connection.

The Exceptions to the Rule

While AI may fall short in delivering authenticity, it has its merits in certain areas of corporate video production. Animated explainer videos or content that was always intended to be animated can benefit from AI, offering a quicker and cost-effective solution for delivering dry information and facts.

Moreover, savvy corporate video production companies are leveraging AI to assist in content creation. From AI-assisted scripting to the use of AI cameras and certain post-production processes, technology is being harnessed to augment human creativity and storytelling capabilities.

AI robot editor

The Pitfalls of AI Voiceovers

One glaring issue with AI corporate videos lies in the realm of voiceovers. AI-generated voices often sound artificial and lack the nuances that a human voice can convey. They cannot compete with Directors who collaborate with real voice artists to find the right pace, emotion, and inflection…crucial elements for delivering a message effectively.

See for yourself

The video links below take you to our landing pages which are all different business video categories. Each video on these pages are of course man-made. Pick all or any to view and as you watch, imagine how a useless AI generated content would be in delivering the same message, branding and image.

Corporate Videos

Promotional Web Videos

Training Videos

Event Videos

We attempted to find a video we produced that could have been created by AI, but, over the 18 years we’ve been creating corporate videos we could not find any. AI can create videos using 100% purchased library footage…the below video we made comes close, but it also contains a small amount of shoot vision so, still not able to be created by AI…not to mention getting a voice over that good! When AI edits, it finds clips that that contain a description that matches the script, the problem is there are 100’s, sometimes 1,000’s of library clips that fit the description. A human can choose the most relevant clips, the best-looking clips and clips that complement the shot before, and the shot after.

Ai comes in to play after the video creation

AI can play a crucial role in enhancing the marketing of corporate videos, providing innovative tools and strategies to maximise reach, engagement, and overall effectiveness.

One significant way AI contributes to corporate video marketing is through personalised content recommendations. AI algorithms analyse user behaviour, preferences, and engagement patterns to suggest relevant videos to individual viewers. This tailored approach ensures that your corporate videos are reaching the right audience, increasing the likelihood of meaningful engagement.

Furthermore, AI-powered analytics offer valuable insights into viewer behaviour and performance metrics. By understanding how audiences interact with your video content, you can refine content strategies, optimise delivery channels, and tailor future video productions to align with audience preferences. This data-driven approach allows for continuous improvement and increased effectiveness over time.

Human editor and AI robot editor fighting

AI can also enhance the discoverability of corporate videos through advanced search engine optimization (SEO) techniques. Natural Language Processing (NLP) algorithms can analyse and understand the context of video content, helping search engines identify and rank your videos more accurately. This results in improved visibility, making it easier for potential clients, customers, or partners to find and engage with your corporate video content.

Leveraging AI in corporate video marketing offers a myriad of benefits, from personalised recommendations and enhanced analytics to improved SEO and streamlined production processes. By harnessing the power of AI, businesses can optimize their video marketing strategies, reaching wider audiences and achieving more significant impact in the digital landscape.

While AI has undoubtedly transformed various aspects of business and marketing, its role in the actual creation of corporate videos must be approached with caution. Authenticity remains paramount, and businesses should not compromise the human connection from the content for the sake of automation. Finding the right balance between AI assistance and genuine human presence is the key to creating compelling corporate videos that resonate with audiences and build lasting trust.

AI robot video production

Discover more about professional corporate video production

Professional video content for business can really make your brand stand out! The experienced crew at Rockmans Creative Media will be happy to work with you create effective video content that delivers an ROI. Please contact us if you’d like more information or call us on 03 9500 0053.

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