If you’re not making company Christmas videos, you’re missing out on a great opportunity to communicate with your workforce. Here we take a look at some of the reasons why you should be making company videos for Christmas or to celebrate the end of the year, as well as sharing some top tips for making your videos the best they can be.
Why you need to make company Christmas videos
1. Thank staff for their hard work
The last couple of years have been incredibly difficult for everyone. Your staff have kept your business going by continuing to give their best performance throughout the COVID-19 pandemic. Many of them will also have been juggling complicated family situations and possibly illness, so it has never been more important to show your workers that they are valued and appreciated.
Company Christmas videos are a great way to connect with all your workers, wherever they’re based, to thank them for all their hard work during these unprecedented times and wish them well for the holiday season. Video enables you to speak to everyone seamlessly – it’s worth remembering that around 40 per cent of Australians are still working from home, even though some of the pandemic restrictions have been lifted.
2. Build back team morale
After such a disruptive time, and with many workers unable to see their colleagues very often now, your workforce might be feeling their team spirit is depleted. Sending a unifying Christmas video message can be the ideal way to remedy this. It can get everyone back onto the same page and make sure everyone feels engaged and invested in the company.
Research shows that 48 per cent of employees consider video to be the most engaging form of communication, and 38 per cent would feel more engaged if company communications were more effective. This is vital when it comes to creating and maintaining team morale, as well as saving you time and money by improving staff retention levels.
3. Announce new plans for the year to come
Christmas company videos can be a great way to get staff feeling enthusiastic about the coming year. It gives you the ideal platform to discuss future plans and upcoming projects before the holidays, so all your key people can be thinking about them and formulating ideas. This way, you can all hit the ground running when it’s time to go back to work.
Of course, you want your staff to retain your messaging about your plans for the year to come. Video is ideal for this, as retention levels for information seen in videos are 65 per cent after 6 months, compared to just 10 per cent for information read in written text. The vast majority of your workers will start the new year completely prepared for the work that lies ahead.
How to make a great Christmas video for your company
The whole point of sending your team a video at Christmas or to celebrate the end of the year is that it should be fun. Video as a medium really lets you get creative, as you have the opportunity to use compelling visual narratives as well as music, graphics, voiceovers, and much more. For example, this video, one of our favourite company Christmas videos, demonstrates just how imaginative and fun they can be!
The style of your video will depend on the message you want to convey. You can choose to present it yourself, ask a key member of your team to be the presenter, or even draft in a celebrity guest for a fun and unexpected morale boost.
Whether you opt for a more traditional tone or you prefer something more imaginative, it is always advisable to have your video professionally produced instead of making an amateur video yourself. If your video looks cheap, it sends the message that not enough thought has gone into it and you don’t care enough about your workers. Just as consumers have negative perceptions of brands that post poor quality videos online, your employees will feel exactly the same.
Get your company Christmas videos ready for the end of the year
If you would like more advice about planning your company Christmas videos, our professional team are always happy to help. Please contact us for more information.