What are the benefits of internal communications videos

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We all know video is an essential means of communicating with your customers. But more and more companies are now recognising the benefits of using video within the workplace, too. Here are a few reasons why internal communications videos can prove invaluable to your company. 1. Video is suitable for a wide variety of different communications Internal communications videos cover …

The Powerful Benefits of a Logo Animation

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Want to know how to make your business stand out from the crowd in an increasingly competitive online marketplace? Get your logo animated! Why your logo matters for your business We can all recognise hundreds of businesses by their logos. Think of Coca-Cola, McDonalds or Apple, and their logos instantly spring to the forefront of our minds – these images …

Top 10 Ways to Promote Your Business with Video

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We all know video marketing achieves amazing results – but it isn’t enough simply to have a great video produced. If you want to get the most out of your video marketing, you have to know how to use it, and where to share it. Here are our top 10 tips, with examples, for promoting your business online using video. …

How to Choose a Corporate Video Company in Melbourne

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Choosing the right company to produce your corporate video is a crucial and difficult decision. If you get it wrong, you can end up paying a lot of money for an ineffective product that doesn’t do what you need it to do. Get it right, and you will end up with a highly valuable marketing tool that presents your message …

How to Create Influential Case Study Videos

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A good case study video can be the ultimate marketing tool. Here we take a look at why they’re so effective, and what you can do to make sure your case study video has maximum impact. Why do case studies work? Case studies are an excellent way of creating consumer trust in both the B2C and B2B markets. Consumers feel …

14 Ways to Market a Promotional Video

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So you’ve had an amazing promotional video produced and now you want to share it with the world! But, in such an overcrowded online marketplace, how can you make sure your video is reaching the right people? Here we take a look at some of the best ways to make sure your video becomes a hit with your target audience. …

Why Online Ads are Getting Longer in 2018

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Online advertising; the growing trend In 2017, online video ads were more prolific than television ads. More and more industries are recognising the potential online videos have of reaching a wider audience and creating more brand recognition. In 2017, marketers spent double the amount on corporate videos online than on television adverts. This trend is expected to continue into 2018 …

What is a Landing Page Video

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More and more businesses are now choosing to include video on their landing pages. But what are landing page videos, and what advantages can they offer your business? The purpose of a landing page In order to understand why landing page videos work, first it’s essential to understand the purpose of a landing page on your website. A landing page, …

4 Huge Benefits of Home Page Videos

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Your website is your most effective marketing tool if it’s done right – but if you’re not using video on your Home page, there’s a good chance your site isn’t working as efficiently for you as it could be. Here’s why. Video improves the SEO of your website It’s common knowledge that search engines love video; but many business owners …

Promoting Your Video on Social Media

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If you’re using video as part of your marketing strategy, it’s impossible to ignore social media as an outlet you should be using to get your videos seen by as many people as possible. However, it’s essential to post the right content to the right channels if you want your videos to reach your target audiences. Here we take a …

Professional Video Editing Melbourne

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Are you using video as part of your content marketing mix? If so, you need to make sure your video offering is of the highest quality – and this means having your video produced and edited by an experienced professional. Here’s why. Make your video content stand out from the crowd The popularity of online video has exploded over the …

Why Use Green Screen for Corporate Videos

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If you’ve never heard of green screens before, you’re not alone. But just because you’re not familiar with the concept, it doesn’t mean you haven’t seen them in action. In fact, the chances are you see them every time you turn on your TV or head to the movies. They’re used by the majority of TV productions–including the daily weather …

Why Does My Website Need video

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Video is now an essential component of digital marketing and its popularity is continuing to rise. If you want to attract and retain visitors to your website, it’s highly important to include video. However, it isn’t appropriate on every page. Here’s why and how to use video strategically on your website to engage audiences and increase conversions. Consumers love video. …

How to Use Video Before During and After Events

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Event videos are an effective way to boost the value of your company’s live events. They have a wide variety of uses before, throughout and after events of all kinds, to increase audience engagement and even drive sales. Here’s how. Events are a powerful marketing technique Despite the rise of digital marketing, the popularity of events as a marketing technique …

9 Essential Elements Of Corporate Videos

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Corporate video is the traditional term for any non-broadcast video production, so if it’s not on TV, it’s a corporate video. In this age of video, and the many breakdown categories, the term is now strongly associated with company overview videos. These videos describe a company, business or organisation in its entirety. They cover the products and services offered, the …

Should Promotional Videos be Included in Marketing Plans

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Video content is hugely powerful – 52 percent of marketers worldwide rate it as the type of content with the best ROI. This leaves no doubt that you should be using video to promote your brand. But how do promotional videos work, and how should you integrate them into your marketing plans? What is a promotional video? Promotional video is …

Can Video Improve your Google Analytic Stats?

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Your website is one of your most important marketing tools; but how can you measure and improve its success? Google Analytics can provide you with the information you need to make your website work for you – and video can be the way to increase your website traffic and give your stats the boost they need. What is Google Analytics? …

Should My Company Use Branding Videos

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Video marketing has become essential for business success. 88 percent of businesses report that video is an important part of their marketing strategy. Integral to this is the branding video, which serves the purpose of keeping your brand at the forefront of consumers’ minds. Here’s how and why. Branding videos create emotional connections The potential of video when it comes …

Do Video Testimonials Work?

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Video testimonials are becoming increasingly popular. Of all the types of content marketing, over 50 percent of marketers now rate video testimonials as the most effective. So what is it about them that businesses love so much? Consumers don’t trust the word of businesses… In today’s tech-savvy world, we’re bombarded by advertising. But we also have a huge variety of …

What Are The Benefits of Social Media Videos for Business

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Should Your Business Be Using Social Media Videos? If you’re not yet using video as part of your social media marketing strategy, you’re being left behind. The statistics for its success speak for themselves – 87 percent of businesses who include video in their marketing strategies are using it on social media, with 78 percent of these finding it successful. …

Quality Rich Content for SEO and Authority

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Your content marketing strategy should have the ultimate aim of driving traffic to your website and encouraging sales. But this doesn’t mean it should be overtly promotional. These days search engines prioritise quality – content that offers value to the user, providing them with the knowledge they need to make informed purchase decisions. So how do you create video content …

How to Make a Promotional Video Brief to Get Quotes & How Much They Cost.

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In this post we’ll show you how to make a promotional video brief so you can obtain quotes. We’ll also show you three example video briefs, the quotes and outcomes from them. A lot of businesses call or email us and ask how much is corporate video? Without a brief of what they require it’s an impossible to question to …

Unleash the Power of Video for Fundraising

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Okay, here’s scenario one: I come to you as a fundraiser seeking money. I tell you about this lovely fundraising campaign raising money for kids with disabilities and special needs. You might be moved enough to say “That sounds like a nice project.” You might even donate a small amount to the project, but that’s all you see it as; …

Utilising Presentation Videos at Events

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It is no secret; the use of videos to communicate information is a valuable method for getting your point across. In the modern world, the attention span of audiences is declining and there is a need to communicate larger volumes of information in much shorter time frames. A quality video that is well placed can take your presentation to a …