Are you using video to market your business? If you haven’t yet made the leap to video marketing, you’re very much in the minority, and you can’t afford to be left behind your competitors. However, corporate videos are not all created equal! If you want to get the best results from your video marketing efforts, it’s important to have some clear goals in mind – otherwise, you could end up harming your brand’s reputation and wasting money.
Here are nine of our top corporate video tips to help you get it right.
1. Choose the right type of video
There are numerous types of corporate promotional videos to choose from. To understand which type you should be making, it’s important to understand the purpose of your video:
- Is it introducing people to your business?
- Is it promoting a new product or service you’re offering?
- Is it building excitement for a corporate event?
- Is it creating trust with potential customers?
Once you understand exactly why you’re making the video, you can choose the appropriate style, whether it’s a behind-the-scenes video of your workplace, an interview with some of your key people, an explainer video for a product, or video testimonials from some of your satisfied customers, to name just a few examples.
2. Add some engaging elements
The beauty of video is that it is such an engaging medium. It combines visual interest, sound and storytelling to get your brand message across. However, if you want your video to attract your target market, you need to decide which elements will be the most effective. Does your brand appeal to younger consumers who might like lots of music and fast paced animations? Or are you aiming at a more traditional customer base, who would prefer simple, explanatory graphics? These key elements will make all the difference to the effectiveness of your video.
3. Stick to the point
People lead busy lives, and as a result, they prefer shorter videos. Research shows that videos up to three minutes long get the most engagement online. This means you need to get your brand message across quickly and effectively so people remember the information and don’t click away from your video before the end. Which leads us to the next of our top corporate video tips…
4. Consider breaking up your content
You might have multiple products to highlight, or you could be filming a keynote speech at your company’s conference. If this is the case, you should think about breaking your content up into smaller, easily digestible segments. Today’s online viewers are much more likely to watch several three-minute videos at their leisure than to devote half an hour to one long video. Focus on one product, or one key point, in each video to make your messaging more memorable.
5. Be clear about the next steps
Your video needs to encourage viewers to take further action. This could be requesting more information on your website, calling for a quote or purchasing a product, for example. Your video needs to include a clear call to action so viewers understand exactly how to take this important next step once they have finished watching the video. For this reason, it’s a good idea if your video shows your business name, phone number and website address clearly at some point.
6. Think about where it will be used
Where are you intending to showcase your video once it’s finished? Is it for the homepage of your website or a specific landing page? Will it be included in an email to your subscribers? Does your business have its own YouTube channel that will host the video? Getting your video placement right is essential for gaining higher rankings in online search results.
7. Consider social sharing
Did you know that Tweets including video get 10 times more engagement than those without? Sharing your video on social media is a great way to grow your brand’s following. If your video is engaging and entertaining, your current followers will share it with their friends, creating a buzz around your brand and encouraging new followers to become customers.
8. Make it work with your other marketing
Video might be the most effective type of content marketing, but you shouldn’t rely on it alone. Instead, make sure your corporate video content works smoothly alongside all your other marketing materials, both online and offline, reinforcing your messaging. This makes your business branding more memorable and creates the impression of a well-organised, cohesive organisation – all of which builds consumer trust.
9. Bring in the professionals
A poorly conceived or badly produced video can harm your business, as it will make you look amateurish. Today’s audiences are used to much more sophisticated content, so it is well worth hiring a professional video production company. They will take the time to understand your business and your video goals, producing a corporate video that truly showcases your company in its best light.
Get in touch for more corporate video tips
If you’re in Melbourne and thinking of commissioning a corporate video for your business, please contact us. The highly experienced team here at Rockmans Creative Media will be happy to discuss all your video production aims with you.