Top tips to maximise your video content marketing

Josh Rockman Video Production, Video Production tips Leave a Comment

So, you’ve heard video is good for boosting your online business success. But there’s much more to video content marketing than simply posting any old video and hoping for the best! If you want your video content to work for you, you need to be strategic about it.

Here we share some of our top video content marketing tips to get best results, ROI, and ensure you’re reaching the people you need to.

1. Set definite goals

Before you start planning your video production, you need to think about what you want it to achieve. For example, do you want to drive more organic traffic to your website? Are you looking to increase your social media following or bring more local customers into your store?

Once you have a definite goal in mind, you can then take this to your video production company. They will work with you to produce the right type of video that helps you to achieve your specific aims.

SIDE NOTE: If you’re wondering how to go about finding the right corporate video production company to work with click here.

2. Know your audience

All businesses need an ideal customer profile. You need to know who you’re targeting with your video content marketing, so you can create content that appeals to them directly. For example, are they aged under or over 30? Male or female? Do they live in your local area, or are you looking to increase your international orders?

Actor and Camera Operator shoooting a marketing video

Knowing your target audience is key to creating marketing video content that they will engage with and respond to. This translates into conversions and sales.

3. Think about search engine optimisation

It’s well known that using video content on your landing pages increases your visibility in search results. But you need to think about what people are searching for when they find your business organically online. What questions are they typing into the search bar? What problems does your business solve?

Figuring out user intent will enable you to create video content that answers users’ questions. The more relevant and valuable your content is, the longer users will stay on your site — and that gives you a much greater chance of a sale.

4. Utilise social media

These days, you need to be active on social media if you want your business to be competitive. Your video content marketing strategy should have social sites at its core. Think about the type of content that your target audience will watch. Will they want to comment on your video content and share it with their friends? This is so important if you want to expand your reach and create a buzz around your brand.

Camera Operator in hard hat and mask on an industrial worksite

Additionally, if someone does comment on a video you share on social media, it’s worth responding as quickly as you can. This shows that you’re listening to your customers and you care enough to reply to them in person. This will build trust and prove your authenticity in an increasingly impersonal world, which is key in convincing people to purchase from you.

5. Make it high-quality

Quality matters when it comes to the reputation of your business — so you need to carry this strategy over into your social media marketing, too. The majority of people are happy to watch video content from brands as long as the quality is good. A poor-quality video will make you look as if you can’t really be bothered and don’t care what your customers think of you, poor quality also says that your brand doesn’t deserve better. This isn’t a good look! It will damage consumer trust, potentially causing you to lose out on sales.

For this reason, it’s important to hire a professional video production company to create your promotional videos. They have all the right equipment and highly experienced creatives who can have input on your video project from the start. In addition, they’ll use techniques including slick editing, voiceovers, music and graphics to give your corporate video content the professional image you need.

Find out more about video content marketing

If you’re looking to use video to boost the visibility of your business and you want some professional help, please get in touch with us via our home page. We have years of experience working with a huge variety of brands, and we’ll be happy to discuss your video project with you.

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