The corporate videos you choose to make can say a lot about your business and so does the corporate video talent in them. You want all your video marketing content to inspire trust in the consumer and make your brand more memorable. So, in order to achieve this, who are the people you should be featuring in your corporate video, and why? Here we take a look at the video people and talent you should be using, and explain the reasons why these people can be your business’s best assets.
- Business Founder
In the highly informed age we live in, consumers don’t just want to know about the products or services you provide. They are interested in the entire ethos of a brand – why it was established, how it does what it does, and what it stands for. The ideal person to tell this story is the founder of the business.
The founder has a unique point of view when it comes to describing the history of the business – after all, they were there, so they can bring the story to life in a way that nobody else can. This is highly important when it comes to audience engagement. A good founder video can be much more effective than a written “About Us” page, as people remember 95 per cent of the information they learn through video, versus just 10 per cent of the information they read.
- CEO or MD
The current business leader is always a good person to feature in a corporate video. They have all the inside information on how the business is run day-to-day, and they are the first people to know all the exciting developments for the future. They can reveal information to your audience through video in a way that seems exclusive, letting your followers know about certain product launches or events before anyone else does.
You can also explore the connection the current CEO or MD has to the history of the business. If they are a member of the same family as the founder, this is something worth mentioning in your video. Research shows that 60 per cent of people trust family-run businesses over others.
Your workforce could well be the ultimate corporate video talent – so you need to make sure their faces get seen by your target market. When it comes to describing brand ethos and what it’s like to work for the company, nobody knows these things better than your staff.
Your workers are also much more likely to be seen as “normal people” than the founder or CEO, and this is extremely important when it comes to audience engagement. Of the 80 per cent of people who think brands need to tell stories, 66 per cent think that regular people’s stories are the most interesting and effective – much more than any other category. This can have a huge positive impact on the perceived authenticity of your brand.
- Clients / Customers
These days, consumers make their purchase decisions based on trust. If they don’t feel they can trust your brand, they won’t buy from you. This is where your current customers or clients come in – they can be your secret weapons when it comes to corporate video talent you need to feature.
Testimonial videos are a highly effective means of building trust with your target audience. Unlike a written review, people can actually see and hear your customers speaking, so they can read body language and tone of voice. This gives your videos an honest, authentic feel, making prospective customers more likely to trust you and purchase from you.
- Celebrity / Industry Influencer
Corporate video is key to a marketing strategy, and this is particularly true when it comes to marketing your business on social media. In order to appeal to the generations who use social platforms the most, you could consider using an influencer who is either a celebrity or a well-known personality in your particular industry to raise interest and awareness in your brand. After all, 49 per cent of consumers now rely on influencer recommendations when making purchases.
You can use an influencer to host or present your corporate video, or to narrate it via voice over. This will instantly give your video a touch of prestige and set you apart from your competitors.
Find out more about corporate video talent
The best video production companies will be able to advise you further on successful corporate video strategies and how to make the most of the talent you have available. If you would like to find out more, please contact the professional team here at Rockmans Creative media – we are always happy to help.