How to Boost SEO with Corporate Video
The online marketplace is now more competitive than ever before, as the pandemic showed every Melbourne business the importance of having a strong web presence. If you want your business to succeed, it is essential that you stand out from the crowd online. This means using all the tools at your disposal to boost your Google rankings – and video content is the most important tool there is to increase your SEO.
Here are some of the ways in which using video can boost your SEO, and why you really need to include video on your website if you want to stay competitive.
What is SEO and why does it matter?
SEO stands for search engine optimisation. It refers to the processes you can use to improve the visibility of your website in search results. The better your SEO, the higher you will rank in search results.
This matters because a high ranking will drive more organic traffic to your website, having a direct impact on leads and sales. Research shows that at least 71 per cent of organic clicks go to websites from the first page of search results.
So, what can you do to improve your SEO? You need to make your site as relevant as possible to your target audience – and this means including video.
How video can improve your SEO
Video has been shown to help your search engine rankings in a number of different ways:
1. Video boosts organic traffic to your website
Consumers love video! Including video on your website has been shown to increase organic traffic from search results pages by a huge 157 per cent. In addition, once these people reach your website, they will stay there up to 60 per cent longer if your site includes video.
This is important, as Google ranks sites more highly the longer people stay on them. Plus, of course, the longer someone stays on your site, the more likely they are to purchase from you.
Here is an example video for a startup business. The video was made to boost SEO and showcase the business service on their Home Page.
2. Video makes your landing pages more visible
Landing pages are web pages that are designed to provide specific information about your business to a target audience. They always encourage viewers to take a particular action such as clicking through to your website to purchase a product.
In themselves, landing pages are good for SEO because they drive traffic to your website, making your business appear more relevant and popular. This prompts Google to rank your content more highly in search results. However, if you really want your landing pages to be as successful as possible, you need to include video. Landing pages with video content are 53 per cent more likely to appear on the first page of search results than those without – so this is an SEO opportunity you can’t afford to miss.
3. Video increases your social media presence
Video is essential for social media success. Social posts that include video get shared 1,200 per cent more than posts containing just text or still images. While social media shares don’t directly impact your SEO, they do make your brand much more recognisable. This is something Google takes into account, as it gives higher rankings to more popular brands, believing them to have more relevance for their audiences.
This example video was created for social media, it runs 15 seconds and is from a set of 5 videos created to boost SEO, traffic and sales.
4. Video gains you more backlinks
If you want your content to appear as useful as possible, it helps if you can receive backlinks to your content from other reputable sites. Video increases the likelihood of this, as it generates three times more inbound links than content without video.
Google takes content that attracts inbound links more seriously, as it shows other businesses view you as a trustworthy source of information. Because of this, they will rank your content more highly.
More information about using video to boost SEO
Good-quality video is one of the most important tools when it comes to making your business more visible online. If you would like to talk to us about the types of video you should use for maximum success, we are always happy to help. Please contact us for more information.