How training videos deliver ROI and save your business money

Josh Rockman Video Production, Video Production tips Leave a Comment

In today’s fast-paced business environment, companies are constantly looking for ways to improve their bottom line while also increasing productivity and efficiency. One way to achieve these goals is through training and development programs. However, traditional methods of training can be costly and time-consuming, which is why more and more companies are turning to training videos to deliver a return on investment (ROI) and save their business money.

A training video production offers a number of benefits over traditional training methods, including increased flexibility, accessibility, and consistency. They also allow for more targeted and personalised training, which can lead to better retention and application of the material. Additionally, training videos can be used to train a large number of employees at once, which saves time and reduces costs associated with in-person training sessions.

Training video ROI

One of the biggest advantages of training videos is their ability to deliver a high ROI. While there is an initial investment in creating the video content, the long-term savings can be significant. For example, traditional training methods often require travel expenses for trainers and trainees, as well as expenses for materials and facilities. With training videos, these costs are eliminated or greatly reduced. In addition, training videos can be used repeatedly, reducing the need for ongoing training sessions and associated costs.

Increase productivity

Another way that training videos deliver a ROI is through increased productivity and efficiency. When employees are properly trained, they are better equipped to perform their job duties, which leads to increased productivity and efficiency. This can result in cost savings for the business, as fewer resources are needed to achieve the same level of output. Additionally, training videos can be accessed at any time, allowing employees to refresh their knowledge and skills as needed, which can further improve productivity and efficiency.

Reduce accidents

Training videos also save businesses money by reducing the risk of errors and accidents. Properly trained employees are less likely to make mistakes or cause accidents, which can result in costly damages or legal fees. By investing in training videos, businesses can ensure that their employees are properly trained and equipped to perform their job duties safely and effectively.

Retain employees

Training videos can also improve employee morale and retention, which can result in cost savings for the business. When employees feel valued and invested in, they are more likely to stay with the company long-term. This reduces costs associated with turnover, such as recruitment, hiring, and training expenses. Additionally, employees who feel confident and competent in their job duties are more likely to be engaged and productive, which can lead to increased profitability for the business.

No more consultants

Another way that training videos save businesses money is by reducing the need for outside trainers and consultants. Many businesses rely on outside trainers and consultants to deliver specialised training or to train employees on new technologies or processes. However, these services can be costly, and the expertise may not be available on an ongoing basis. By creating training videos in-house, businesses can save money on outside trainers and consultants while also ensuring that the material is tailored to the specific needs of the company.

Even more benefits

In addition to cost savings, training videos also offer a number of other benefits for businesses. For example, they can be used to ensure compliance with regulations and industry standards. They can also be used to introduce new products or services to employees and customers, which can increase sales and revenue for the business. Furthermore, training videos can be used to reinforce company culture and values, which can improve employee engagement and loyalty.

Training videos are an effective way for businesses to deliver a high ROI while also saving money. By investing in training video content, businesses can improve productivity and efficiency, reduce errors and accidents, improve employee morale and retention, and reduce costs associated with outside trainers and consultants. Furthermore, training videos offer a number of other benefits, including improved compliance, increased sales and revenue, and reinforced company culture and values. With all of these benefits, it’s easy to see why more and more businesses are turning to training video content.

Modern training videos have become an integral part of business operations, and their importance cannot be overstated. In today’s fast-paced business environment, training employees is no longer a luxury but a necessity. The rise of technology has made it possible to deliver high-quality training videos that are engaging, informative, and interactive. In this article, we will explore the various ways in which modern training videos are vital for businesses.

Improving Employee Learning Outcomes

One of the key benefits of modern training videos is that they improve employee learning outcomes. Studies have shown that visual aids improve the retention of information, and videos are a great way to deliver this. Training videos can be designed to cater to different learning styles, and they can be customized to meet the needs of individual learners.

In addition, modern training videos can be accessed by employees at their convenience, which means they can learn at their own pace. This is particularly important for businesses with remote workers who may not have access to traditional classroom training. With training videos, employees can learn on their own schedule, which increases their chances of retaining information and applying it to their work.

Below is a sample employee training video created by Rockmans Creative Media.

Reducing Training Costs

Traditional training methods can be costly and time-consuming. Travel, accommodation, and venue costs all add up, and the time employees spend away from their work can impact business operations. Modern training videos can significantly reduce these costs. Videos can be produced once and used many times, reducing the need for repeat training sessions.

Furthermore, with the rise of e-learning platforms, businesses can deliver training videos online, eliminating the need for physical classrooms or training facilities. This not only saves costs but also makes training accessible to remote employees.

Ensuring Consistency

Training videos ensure consistency in the delivery of training. With traditional classroom training, there is always the risk that trainers may deviate from the prescribed curriculum or may not be able to deliver the training consistently. With training videos, businesses can ensure that all employees receive the same training, regardless of their location or the trainer delivering the training.

Consistent training helps businesses to maintain standards and ensures that all employees have the same level of knowledge and skills. This is particularly important for businesses in regulated industries, where compliance is critical.

Here is a second sample video for employees and customers of the product.

Increasing Engagement

Training videos are a great way to increase employee engagement. Videos can be designed to be interactive, incorporating Q and A, simulations, and other elements that keep employees engaged and motivated. This can be particularly effective for businesses that want to train their employees on complex or technical subjects.

Engaged employees are more likely to retain information, apply it to their work, and become more productive. Training videos that are engaging and interactive can help to create a culture of learning within a business, which can have a positive impact on employee morale and motivation.

Providing Accessible Training

Modern training videos provide accessible training for all employees. With closed captioning and subtitles, training videos can be made accessible to employees with hearing impairments. Videos can also be designed to be accessible to employees with different learning disabilities.

In addition, training videos can be accessed on a range of devices, including smartphones and tablets, which means that employees can learn on-the-go. This makes training more accessible and convenient, increasing the likelihood that employees will engage with the training.

In conclusion, modern training videos are vital for businesses. They improve employee learning outcomes, reduce training costs, ensure consistency, increase engagement, and provide accessible training. As technology continues to advance, the use of training videos is likely to become even more widespread, and businesses that embrace this trend are likely to reap the benefits. Contact Rockmans Creative Media to discuss your requirements via our homepage contact form, or call us on 03 9500 0053 or via direct email  

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