Should you make your own business videos

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Making your own business videos can be a practical option for some businesses, particularly those with limited budgets or specific creative visions that align with their capabilities. However, there are several factors to consider before deciding whether to make business videos in-house: Quality: Consider whether you have the necessary skills, …

Pitfalls of AI corporate videos and why authenticity beats automation

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In the ever-evolving landscape of marketing strategies, businesses are constantly on the lookout for innovative approaches to captivate their audience. However, amidst the rise of Artificial Intelligence (AI) technologies, one area where caution is advised is the realm of AI corporate videos. While AI has undoubtedly revolutionised various industries, relying …

How training videos deliver ROI and save your business money

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In today’s fast-paced business environment, companies are constantly looking for ways to improve their bottom line while also increasing productivity and efficiency. One way to achieve these goals is through training and development programs. However, traditional methods of training can be costly and time-consuming, which is why more and more …

Can promotional videos work for service-based business?

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Promotional videos have become an increasingly popular marketing tool for businesses of all sizes and industries. While they are most commonly associated with product-based businesses, promotional videos can also be highly effective for service-based businesses. In this post, we will explore the reasons why promotional videos can work for service-based …

Five steps to ensure your promotional video is successful

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The right promotional video production can be key to increasing the visibility and revenue of your business. But what makes a great promotional video? Follow these five essential tips for promotional video production success! 1. Find a professional promotional video production company Choosing the right promotional video production company in …

Melbourne corporate video companies, picking the right one

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How to pick a Melbourne corporate video company Today’s businesses need to be using video in order to remain competitive. But, if you’re producing branded video content, you should be very aware of its quality. After all, the quality of your video reflects how much your brand cares about the …

Quality Rich Content for SEO and Authority

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Your content marketing strategy should have the ultimate aim of driving traffic to your website and encouraging sales. But this doesn’t mean it should be overtly promotional. These days search engines prioritise quality – content that offers value to the user, providing them with the knowledge they need to make …

WHY COMPANIES INVEST IN TRAINING VIDEOS

Six Reasons Companies Invest in Training Video Productions

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Learning and development are key components of creating a competent, productive workforce. But with training often taking up large amounts of time and money, Melbourne businesses and those around the world, are looking for more efficient ways of delivering the training their workers need. Training videos can be the answer. …

Corporate Video

Choosing the Right Company to Produce your Corporate Video

Josh Rockman Video Production, Video Production tips 1 Comment

Video marketing is one of the most effective ways to reach your target audience and boost your business success. But, with video content being viewed and shared so widely, choosing the right company to produce your corporate video and match your brand is important, otherwise you could risk harming your …