What are the benefits of internal communications videos

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We all know video is an essential means of communicating with your customers. But more and more companies are now recognising the benefits of using video within the workplace, too. Here are a few reasons why internal communications videos can prove invaluable to your company. 1. Video is suitable for …

How to Choose a Corporate Video Company in Melbourne

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Choosing the right company to produce your Melbourne corporate video company is a crucial and difficult decision. If you get it wrong, you can end up paying a lot of money for an ineffective product that doesn’t do what you need it to do. Get it right, and you will …

Why Online Ads are Getting Longer in 2018

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Online advertising; the growing trend In 2017, online video ads were more prolific than television ads. More and more industries are recognising the potential online videos have of reaching a wider audience and creating more brand recognition. In 2017, marketers spent double the amount on corporate videos online than on …

How to Use Video Before During and After Events

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Event videos are an effective way to boost the value of your company’s live events. They have a wide variety of uses before, throughout and after events of all kinds, to increase audience engagement and even drive sales. Here’s how. Events are a powerful marketing technique Despite the rise of …

9 Essential Elements Of Corporate Videos

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Corporate video is the traditional term for any non-broadcast video production, so if it’s not on TV, it’s a corporate video. In this age of video, and the many breakdown categories, the term is now strongly associated with company overview videos. These videos describe a company, business or organisation in …

Do Video Testimonials Work?

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Video testimonials are becoming increasingly popular. Of all the types of content marketing, over 50 percent of marketers now rate video testimonials as the most effective. So what is it about them that businesses love so much? Consumers don’t trust the word of businesses… In today’s tech-savvy world, we’re bombarded …

What Are The Benefits of Social Media Videos for Business

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Should Your Business Be Using Social Media Videos? If you’re not yet using video as part of your social media marketing strategy, you’re being left behind. The statistics for its success speak for themselves – 87 percent of businesses who include video in their marketing strategies are using it on …

Quality Rich Content for SEO and Authority

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Your content marketing strategy should have the ultimate aim of driving traffic to your website and encouraging sales. But this doesn’t mean it should be overtly promotional. These days search engines prioritise quality – content that offers value to the user, providing them with the knowledge they need to make …

How to Make a Promotional Video Brief to Get Quotes & How Much They Cost.

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In this post we’ll show you how to make a promotional video brief so you can obtain quotes. We’ll also show you three example video briefs, the quotes and outcomes from them. A lot of businesses call or email us and ask how much is corporate video? Without a brief …