Below you'll find a list of all posts that have been categorized as “Video Production tips”
In today’s social media-driven world, it is more important than ever to make your business stand out online. Promotional videos should be an essential part of your marketing mix, as they bring your brand messaging to the world. But if you want your promotional videos to succeed, what are the …
In today’s online world, your business has to compete harder for attention than ever before. So why compromise the very things that could make you stand out from the crowd? Here we take a look at how using professional custom video animations can make all the difference to the success …
Digital video marketing has never been more important than it is today. With so many brands competing for attention online, businesses are having to work harder than ever to stand out from the crowd. But does this mean you have to spend your hard-earned budget on the services of a …
Apps for businesses are now big business in themselves. With the field becoming more and more competitive, it has never been more important to make your product stand out from the crowd. Video marketing for B2B Apps is the ideal way to grab the attention of business buyers and increase …
This blog is going to be a little different from our usual monthly posts. This time, we aim to not only tell you but show you exactly why professional testimonial videos deliver more than amateur videos made on laptops or smartphones. At Rockmans Creative Media, we post a monthly blog that …
Using video in your business pitch can make all the difference between success and failure.
The current lockdown is a difficult time for a lot of businesses, but it’s vitally important not to let your brand be forgotten.
The current climate is unlike anything we have ever known before. The impact of the Coronavirus outbreak is being felt all around the world, with many countries now on lockdown. This has had a huge impact on businesses across all industries. However, not all businesses are closed, or even suffering …
Here is a list of 10 Fantastic Australian Voice Over Artists that Rockmans Creative Media use and recommend highly. Matching the best VO talent to a project is vital and when done well, it enhances the message, delivers authenticity and lifts the visuals to greater effect. We have created a …
What makes a good training video in 2020? Here we offer 8 tips for modern training videos. Training videos are becoming increasingly important for a huge number of companies across every industry. Producing a high-quality modern training video is a worthwhile investment as it ensures all your staff or customers …
Here we explain why and how to use social media marketing videos to make your business stand out from the crowd.
Case study videos are big news at the moment. More and more brands in Melbourne and around Australia are using these versatile videos to promote their products and services online. But what exactly are case study videos, and why are case study videos so popular? Here we take an in-depth …
Here we take a look at the do’s and don’ts of being interviewed on camera so you’ll know exactly how to prepare for a corporate video interview. Interviews are often a vital part of corporate videos. From company profiles to case studies and testimonial videos, all of these can be …
Creating successful marketing videos for Instagram Are you using Instagram video marketing to promote your brand yet? If not, you should be. Instagram is now the third most popular social media platform, and it offers a wealth of opportunities to engage new audiences and boost product sales. But if you …
Drones are becoming increasingly popular for all kinds of reasons and in all kinds of applications. But there is one area in which drones really shine; an area you may not have considered: using drone vision in corporate videos. Learn all about how it’s done, and about this is a trend you …
Direct response TV commercials: why they’re more relevant than ever in the digital age Direct response TV commercials have come a long way. As we move towards the 2020s, this type of advertising has more to offer your business than ever before. Here we take a look at what direct …
In this post we will give you the step by step process to dispute copyrighted music content on YouTube. Copyright infringement is a big deal online. In a world where original content can so easily be duplicated, it’s important to know that we’re being protected against the theft of our …
Are people switching off during your presentations at work? Want to know how to inject some of the old sparkle into your PowerPoint offerings? Here we take a look at where the iconic presentation software is headed in 2018 and what you should be doing to re-engage your audience. Why …
Video has dramatically changed the way we market our businesses to the world. As it dominates more and more of the online space, businesses are increasingly using video to raise their profiles and build brand awareness. Here are 7 benefits of business profile videos. 1. Demonstrate what you do & how …
Demonstration videos are becoming increasingly popular online, for a wide variety of reasons. Here we take a look at the key benefits of Demonstration Videos and examine why your business should be using them. What is a demonstration video? A demonstration video is exactly what it says: a video that …
Video marketing is more essential now than ever. With 87 percent of marketing professionals utilising the power of video in their content marketing, it’s never been so important to make sure your marketing videos stand out from the crowd. Here we offer some tips on creating great marketing videos to …
We all know video is an essential means of communicating with your customers. But more and more companies are now recognising the benefits of using video within the workplace, too. Here are a few reasons why internal communications videos can prove invaluable to your company. 1. Video is suitable for …
Want to know how to make your business stand out from the crowd in an increasingly competitive online marketplace? Get your logo animated! Why your logo matters for your business We can all recognise hundreds of businesses by their logos. Think of Coca-Cola, McDonalds or Apple, and their logos instantly …
We all know video marketing achieves amazing results – but it isn’t enough simply to have a great video produced. If you want to get the most out of your video marketing, you have to know how to use it, and where to share it. Here are our top 10 …
Choosing the right company to produce your Melbourne corporate video company is a crucial and difficult decision. If you get it wrong, you can end up paying a lot of money for an ineffective product that doesn’t do what you need it to do. Get it right, and you will …
A good case study video can be the ultimate marketing tool. Here we take a look at why they’re so effective, and what you can do to make sure your case study video has maximum impact. Why do case studies work? Case studies are an excellent way of creating consumer …
So you’ve had an amazing promotional video produced and now you want to share it with the world! But, in such an overcrowded online marketplace, how can you make sure your video is reaching the right people? Here we take a look at 14 ways to market a promotional video …
Online advertising; the growing trend In 2017, online video ads were more prolific than television ads. More and more industries are recognising the potential online videos have of reaching a wider audience and creating more brand recognition. In 2017, marketers spent double the amount on corporate videos online than on …
More and more businesses are now choosing to include video on their landing pages. But what are landing page videos, and what advantages can they offer your business? The purpose of a landing page In order to understand why landing page videos work, first it’s essential to understand the purpose …
Your website is your most effective marketing tool if it’s done right – but if you’re not using video on your Home page, there’s a good chance your site isn’t working as efficiently for you as it could be. Here’s why. Video improves the SEO of your website It’s common …
