In today’s social media-driven world, it is more important than ever to make your business stand out online. Promotional videos should be an essential part of your marketing mix, as they bring your brand messaging to the world. But if you want your promotional videos to succeed, what are the …
Custom Video Animations for Melbourne Business
In today’s online world, your business has to compete harder for attention than ever before. So why compromise the very things that could make you stand out from the crowd? Here we take a look at how using professional custom video animations can make all the difference to the success …
DIY Marketing Campaigns with Professional Video
Digital video marketing has never been more important than it is today. With so many brands competing for attention online, businesses are having to work harder than ever to stand out from the crowd. But does this mean you have to spend your hard-earned budget on the services of a …
Video Marketing for B2B Apps
Apps for businesses are now big business in themselves. With the field becoming more and more competitive, it has never been more important to make your product stand out from the crowd. Video marketing for B2B Apps is the ideal way to grab the attention of business buyers and increase …
5 Reasons Why Professional Testimonial Videos Deliver More
This blog is going to be a little different from our usual monthly posts. This time, we aim to not only tell you but show you exactly why professional testimonial videos deliver more than amateur videos made on laptops or smartphones. At Rockmans Creative Media, we post a monthly blog that …
10 Reasons Why Documentary Style Corporate Videos Are So Effective
When you really want to make a difference between your business and your competitors, a documentary-style corporate video can be the answer.
Benefits of adding video to a business pitch
Using video in your business pitch can make all the difference between success and failure.
Branding Videos Are Vital During the Coronavirus Lockdown
The current lockdown is a difficult time for a lot of businesses, but it’s vitally important not to let your brand be forgotten.
How We Create Marketing Videos Without Human Contact in a Coronavirus World
The current climate is unlike anything we have ever known before. The impact of the Coronavirus outbreak is being felt all around the world, with many countries now on lockdown. This has had a huge impact on businesses across all industries. However, not all businesses are closed, or even suffering …
10 Fantastic Australian Voice Over Artists
Here is a list of 10 Fantastic Australian Voice Over Artists that Rockmans Creative Media use and recommend highly. Matching the best VO talent to a project is vital and when done well, it enhances the message, delivers authenticity and lifts the visuals to greater effect. We have created a …
8 Tips for Modern Training Videos
What makes a good training video in 2020? Here we offer 8 tips for modern training videos. Training videos are becoming increasingly important for a huge number of companies across every industry. Producing a high-quality modern training video is a worthwhile investment as it ensures all your staff or customers …
Why Your Business Needs Social Media Marketing Videos
Here we explain why and how to use social media marketing videos to make your business stand out from the crowd.
Why Case Study Videos are so Popular
Case study videos are big news at the moment. More and more brands in Melbourne and around Australia are using these versatile videos to promote their products and services online. But what exactly are case study videos, and why are case study videos so popular? Here we take an in-depth …
Startup Marketing Videos Melbourne
Startup Marketing Videos Melbourne: Why They’re Important for the Success of Your Brand When you start a business, you need to cut through in a crowded marketplace in order to reach your target customers and convince them to buy your product or service. Startup marketing videos can be one of …
How to prepare for a corporate video interview
Here we take a look at the do’s and don’ts of being interviewed on camera so you’ll know exactly how to prepare for a corporate video interview. Interviews are often a vital part of corporate videos. From company profiles to case studies and testimonial videos, all of these can be …
Instagram Video Marketing
Creating successful marketing videos for Instagram Are you using Instagram video marketing to promote your brand yet? If not, you should be. Instagram is now the third most popular social media platform, and it offers a wealth of opportunities to engage new audiences and boost product sales. But if you …
Using drone vision in corporate videos
Drones are becoming increasingly popular for all kinds of reasons and in all kinds of applications. But there is one area in which drones really shine; an area you may not have considered: using drone vision in corporate videos. Learn all about how it’s done, and about this is a trend you …
Direct Response TV Commercials
Direct response TV commercials: why they’re more relevant than ever in the digital age Direct response TV commercials have come a long way. As we move towards the 2020s, this type of advertising has more to offer your business than ever before. Here we take a look at what direct …
Benefits of video marketing for business
Video is now widely used in content marketing across all industries and business types, and with good reason. It offers a wide variety of benefits for business which other media simply can’t match. Here are some of the most important benefits of video marketing for businesses, and why you can’t …
Why have video on your website
Does your website currently feature video? If not, there are a number of reasons why this is something you should consider. Here we look at all the advantages you can gain from using video on your website, and how to make the most of them. 1. Video makes a great …
6 Ways to use video for business
Video is a hugely powerful tool for businesses. Here we take a look at 6 diverse ways in which businesses can use video to create new opportunities and increase success. 1. To explain your products or services Explainer videos are now a hugely important part of purchase decisions for the …
Why video marketing is effective
Video has become an essential part of content marketing for businesses in all industries over the last few years. These days, if you are not including video on your website and in your social media marketing, you are putting yourself at a competitive disadvantage. But why is this the case? …
Video Content Marketing
If you are not yet using a video content marketing strategy for your business, you are potentially missing out on a huge number of benefits and opportunities. Here’s what video content marketing is, and why and how you should be using it to boost the success of your brand. What …
New Websites Should Plan for Video
When you are designing a new website for your business, video content should not be an afterthought. Here’s why new websites should plan for video, how you can incorporate video into the design, and the types of video you should be including for maximum engagement. Why does video matter on …
Benefits of Walk-Through Videos for Business
Consumers have more choice than ever before. To make your business stand out online, you need to offer them something truly special. A walk-through video can be the answer. Here’s what it is and why you should be using it to showcase the best elements of your business. What is …
Promoting Business Services with Video
If you run a services business, you’ll know all about the significant challenges of marketing to the public. However, many of these issues can be solved by promoting business services with video. Here’s why you should be using video to promote the services you offer. Service marketing is different to product …
Promoting your Products with Video
When you’re promoting a new product, it’s essential to get your messaging right if you want it to stand out from the crowd. Product Marketing with video can be the ideal way of getting your message across and creating demand. Here’s why you need to be using video to market …
How to Dispute Copyrighted Music Content on YouTube
In this post we will give you the step by step process to dispute copyrighted music content on YouTube. Copyright infringement is a big deal online. In a world where original content can so easily be duplicated, it’s important to know that we’re being protected against the theft of our …
How to Create a Better PowerPoint Presentation
Are people switching off during your presentations at work? Want to know how to inject some of the old sparkle into your PowerPoint offerings? Here we take a look at where the iconic presentation software is headed in 2018 and what you should be doing to re-engage your audience. Why …
7 Benefits of Business Profile Videos
Video has dramatically changed the way we market our businesses to the world. As it dominates more and more of the online space, businesses are increasingly using video to raise their profiles and build brand awareness. Here are 7 benefits of business profile videos. 1. Demonstrate what you do & how …