Marketing, promotional and profit making ideas.
If you’re using video as part of your marketing strategy, it’s impossible to ignore social media. It’s as an outlet you should be using to get your videos seen by as many people as possible. However, it’s essential to post the right content to the right channels if you want …
Are you using video as part of your content marketing mix? If so, you need to make sure your video offering is of the highest quality – and this means having your video produced and edited by an experienced professional. Here’s why. Make your video content stand out from the …
If you’ve never heard of green screens before, you’re not alone. But just because you’re not familiar with the concept, it doesn’t mean you haven’t seen them in action. In fact, the chances are you see them every time you turn on your TV or head to the movies. They’re …
Video is now an essential component of digital marketing and its popularity is continuing to rise. If you want to attract and retain visitors to your website, it’s highly important to include video. However, it isn’t appropriate on every page. Here’s why and how to use video strategically on your …
Event videos are an effective way to boost the value of your company’s live events. They have a wide variety of uses before, throughout and after events of all kinds, to increase audience engagement and even drive sales. Here’s how. Events are a powerful marketing technique Despite the rise of …
The use of video in both marketing and education is here to stay. If you have a product to sell, it’s an effective way to show potential customers more about your product – and to show people who have already bought it how to use it. Think about the biggest brands …
Corporate video is the traditional term for any non-broadcast video production, so if it’s not on TV, it’s a corporate video. In this age of video, and the many breakdown categories, the term is now strongly associated with company overview videos. These videos describe a company, business or organisation in …
Video content is hugely powerful – 52 percent of marketers worldwide rate it as the type of content with the best ROI. This leaves no doubt that you should be using video to promote your brand. But how do promotional videos work, and how should you integrate them into your …
Your workplace culture says a lot about your brand, to everyone from investors to employees. It’s also of more interest to your customers than you might think. So how can you convey the culture of your workplace to all those who want to know about it? Enter the company overview …
Businesses are increasingly using video in their staff training; but is it really any substitute for traditional in-person training methods? Here we take a look at why video is the future of training in the workplace. How many businesses are using video in staff training? Video is now seen widely …
Your website is one of your most important marketing tools; but how can you measure and improve its success? Google Analytics can provide you with the information you need to make your website work for you – and video can be the way to increase your website traffic and give …
Video marketing has become essential for business success. 88 percent of businesses report that video is an important part of their marketing strategy. Integral to this is the branding video, which serves the purpose of keeping your brand at the forefront of consumers’ minds. Here’s how and why. Branding videos …
Video testimonials are becoming increasingly popular. Of all the types of content marketing, over 50 percent of marketers now rate video testimonials as the most effective. So what is it about them that businesses love so much? Consumers don’t trust the word of businesses… In today’s tech-savvy world, we’re bombarded …
Building credibility is key to the success of your business. But can video really help with this? Most marketers think so – more than 93 percent now use video content as part of their marketing strategies, and over half of these report video as giving the best ROI of all …
Should Your Business Be Using Social Media Videos? If you’re not yet using video as part of your social media marketing strategy, you’re being left behind. The statistics for its success speak for themselves – 87 percent of businesses who include video in their marketing strategies are using it on …
Your content marketing strategy should have the ultimate aim of driving traffic to your website and encouraging sales. But this doesn’t mean it should be overtly promotional. These days search engines prioritise quality – content that offers value to the user, providing them with the knowledge they need to make …
In this post we’ll show you how to make a promotional video brief so you can obtain quotes. We’ll also show you three example video briefs, the quotes and outcomes from them. A lot of businesses call or email us and ask how much is corporate video? Without a brief …
Video is everywhere, not least in the world of B2B marketing. From corporate videos to promotional videos selling a particular product, businesses are devoting more and more of their time and marketing budgets to visual content. But, is it a cost effective way of doing business? Here we take a …
Video is one of the most powerful communication tools in the world. It has seen a meteoric rise in popularity over the last few years – technology now makes it possible for us to convey a huge variety of messages with video that simply weren’t possible before. These uses are …
Okay, here’s scenario one: I come to you as a fundraiser seeking money. I tell you about this lovely fundraising campaign raising money for kids with disabilities and special needs. You might be moved enough to say “That sounds like a nice project.” You might even donate a small amount …
It is no secret; the use of videos to communicate information is a valuable method for getting your point across. In the modern world, the attention span of audiences is declining and there is a need to communicate larger volumes of information in much shorter time frames. A quality video …
If I came to you and said “Pay me to create a marketing campaign for your business. I guarantee it will work,” would you believe me? Probably not, I’m a stranger, why should you believe me? If, on the other hand, I supported that statement with testimonials from customers already …
One of the most powerful ways to put forth the message about your company is to present yourself with a high quality corporate video. A video is a great tool to show people who you are, what you do and what you have to offer. Videos provide both visual and …
Ask yourself how long it’s been since you’ve used the Yellow pages to look up a product or service? When a potential client visits a website packed with text they get confused, they don’t know where to start looking, what you offer or what you specialise in, and your information …
At Rockmans Creative Media we produce profit-pulling sales videos that for most businesses deliver an ROI with the first client won! It’s what we call a no-brainier sales tool that once created, can be used again and again with great success. Sales Video – The Great Ice Breaker. At RCM …
Hello, Hola, Bonjour, Ciao, Halla, Hallo! Rockmans Creative Media breaks down language barriers with multilingual corporate and promotional video productions. Be it Mandarin, German, French or even pygmy we have the resources, talent and experience to deliver your next corporate or promotional video in any language required…..
Animated Corporate Videos are a blessing for many business as they offer visuals that typically don’t exist or can’t be filmed, such as inside the human body or an engine, but let’s not stop there… …our first animated video example was originally planned for a video shoot but as we worked on the script we realised that it would cost…..
Simple or complex, training and educating needs to be done right and needs to be delivered with consistency and then repeated. The training also needs to be engaging so it holds attention and assures the information gets through. So when it came to educating preschool children and staff at childcare centres around Australia and…..
At RCM we understand the term “marketing” well. MD Josh Rockman spent close to 2 decades producing for various TV stations including Channel 7, The Comedy Channel, Main Event and Nickelodeon. During this time Josh learnt many techniques to hold viewers’ attention and create interest. This Marketing video example has …
