In today’s online world, your business has to compete harder for attention than ever before. So why compromise the very things that could make you stand out from the crowd? Here we take a look at how using professional custom video animations can make all the difference to the success of your Melbourne business.
Why you should avoid generic cartoon templates
There are plenty of examples online of businesses using cartoon templates in their video content – but you probably can’t remember a single one. Cartoon templates such as Toonly are popular, but they only offer generic animations to accompany generalised statements. For example, if you wanted an animation depicting someone driving to the shops, all you could achieve with cartoon templates would be a common cartoon street scene, with nondescript people driving identikit cars.
Unfortunately, too many businesses use these templates. It might seem like a cheap option, but it won’t get the results you’re looking for. Cartoon templates can’t get your individual brand message across or make your business stand out from the crowd. Your brand will be lost in the sea of other businesses using the exact same templates in their video marketing.
If you really want to differentiate your brand from your competitors, you need custom animations produced specifically to meet the needs of your business.
Using custom animation in product videos
Custom video animations are particularly important for product videos. Your product is unique, and you need to emphasise this fact to your customers. How can you expect them to learn how your product works if you’re using generic animation?
The whole point of product marketing is to demonstrate how your product solves a specific problem. As you can see in this example for Metlam Australia, the original custom animation shows viewers exactly what the product does, how it works, and how it can help them.
The video also looks extremely professional and stands out from other product videos, attracting people to the brand and making it more memorable.
Getting your message across in a training video
Training and instructional videos have an extremely important purpose – to show people the correct procedures for using a product or completing a particular task. This means it is crucial that the message gets through.
Custom video animations can play a vital part here, as it is tailored to the specific subject and audience. In this video we produced for Fortis Marine, the animation works alongside text and a voice-over to make sure the messaging is on point. The video is engaging and memorable, so people will absorb the message and remember the safe ways to use the product.
If any part of this video was generic or bland, the message could be compromised, as people wouldn’t remember it so easily. This could have serious safety implications.
Creating excitement with animated explainer videos
Explainer videos can be tricky to get right. You need to explain how your product or service works in an interesting and engaging way. This is impossible with a cartoon template, as viewers won’t see anything different from hundreds of similar products or services online. The image below is the storyboard created pre-animation.
You can see the difference that custom animation can make in the below example video created from the stryboard, . We used a monochrome animated background along with a voice-over and soundtrack to set the scene. We then showed the app over this in full colour, demonstrating how it works at the same time as creating excitement around it.
See the benefits of custom animation in all your marketing videos
Products and services can be marketed in all kinds of ways, but the most important factor in any marketing video you produce is that it is original and speaks directly to your target audience. Even toilet paper can stand out from the crowd if your animation is tailor-made, as you can see here:
It takes the viewer on a journey and gets them involved in the story of the product, creating trust and emotional investment in the brand.
And your logo can be made much more memorable through animation, as these 14 back to back logo animations examples demonstrate:
So don’t be tempted to use generic cartoon templates. Instead, let a corporate video production company help you get your message across and make your business stand out.
If you would like more information about having custom animation produced for your Melbourne business, please contact us. Our creative team will be happy to help.