Drones are becoming increasingly popular for all kinds of reasons and in all kinds of applications. But there is one area in which drones really shine; an area you may not have considered: using drone vision in corporate videos. Learn all about how it’s done, and about this is a trend you need to be at the forefront of if you want your business marketing to stand out from the crowd.
How to use drone footage in a corporate video
Drone technology is a highly useful tool when it comes to creating corporate videos, as it enables you to get really creative, making the story more complete by offering original angles and perspectives by filming from the air. Doing this makes the story of your video more compelling, so audiences will engage more effectively with your brand message.
You can see for yourself how well it works in the video below created for Future Recycling. Drone footage is mixed with ground footage, enabling you to see the true scale of the facility and gain a better understanding of the different processes that take place here. This footage has been combined with a voiceover to explain each process, and music to add an extra atmospheric touch.
The whole thing has been professionally edited together to create a seamless, high-quality corporate video which is designed to increase awareness of the business.
This enables you to see how effective drone footage can be, especially if you have large premises. It gives a comprehensive and impressive view, and also gives your viewers a better understanding of the workings of your business.
Why use drone footage for your business web videos
1. It makes your video stand out from the crowd
These days you must work harder for your viewers’ attention online than ever before. 87 percent of businesses now use video as part of their marketing strategies, so if you want to penetrate in this marketplace, your video needs to offer something new and different.
Drone footage enables you to include unique angles and tell stories from a different point of view, drawing viewers more effectively into the narrative and making your video more memorable.
2. It encourages people to watch for longer
Statistics show that the most effective online videos are between 30 seconds and two minutes long. This means you don’t have a lot of time to grab the attention of your viewers and ensure your brand message sinks in. Make sure your video is working for you right from the start; if someone keeps watching your video for the first three seconds, there is a good chance that they will keep watching it until the end. Those opening seconds are critical.
This means your video has to start strong and continue offering something bold and different if you want your target audience to watch the whole thing. As drone footage is something engaging that not everybody is using, it increases the interest in your video, so your viewers are more likely to stick around.
3. It encourages social sharing
Social media is one of the most effective ways to spread the word about your business. Video is ideal for this, as video content is shared up to 12 times more than any other type of content on social platforms.
This can be more difficult for a business, as people only want to share videos which they think their friends will be interested in, and may not bother sharing overtly “promotional” videos. However, 76 percent of social media users say they will share branded videos if the contents are interesting. Using drone footage is ideal for this, as it creates new perspectives which add interest.
Find out more about drone footage in corporate video
Drone footage is increasing in popularity, so it makes sense to get ahead of the competition and start using it right now in your corporate videos. However, it is important to use a professional video production company, with the necessary skills and equipment to make a high-quality, highly memorable video that boosts the appeal of your brand. If you would like to find out more about including drone footage in your corporate video marketing, please contact us, and we will be happy to help.