Video Marketing and Profit Making Ideas.
Businesses are increasingly using video in their staff training; but is it really any substitute for traditional in-person training methods? Here we take a look at why video is the future of training in the workplace. How many businesses are using video in staff training? Video is now seen widely …
Your website is one of your most important marketing tools; but how can you measure and improve its success? Google Analytics can provide you with the information you need to make your website work for you – and video can be the way to increase your website traffic and give …
Video marketing has become essential for business success. 88 percent of businesses report that video is an important part of their marketing strategy. Integral to this is the branding video, which serves the purpose of keeping your brand at the forefront of consumers’ minds. Here’s how and why. Branding videos …
Video testimonials are becoming increasingly popular. Of all the types of content marketing, over 50 percent of marketers now rate video testimonials as the most effective. So what is it about them that businesses love so much? Consumers don’t trust the word of businesses… In today’s tech-savvy world, we’re bombarded …
Building credibility is key to the success of your business. But can video really help with this? Most marketers think so – more than 93 percent now use video content as part of their marketing strategies, and over half of these report video as giving the best ROI of all …
Should Your Business Be Using Social Media Videos? If you’re not yet using video as part of your social media marketing strategy, you’re being left behind. The statistics for its success speak for themselves – 87 percent of businesses who include video in their marketing strategies are using it on …
Your content marketing strategy should have the ultimate aim of driving traffic to your website and encouraging sales. But this doesn’t mean it should be overtly promotional. These days search engines prioritise quality – content that offers value to the user, providing them with the knowledge they need to make …
In this post we’ll show you how to make a promotional video brief so you can obtain quotes. We’ll also show you three example video briefs, the quotes and outcomes from them. A lot of businesses call or email us and ask how much is corporate video? Without a brief …
Video is everywhere, not least in the world of B2B marketing. From corporate videos to promotional videos selling a particular product, businesses are devoting more and more of their time and marketing budgets to visual content. But, is it a cost effective way of doing business? Here we take a …
Hello, Hola, Bonjour, Ciao, Halla, Hallo! Rockmans Creative Media breaks down language barriers with multilingual corporate and promotional video productions. Be it Mandarin, German, French or even pygmy we have the resources, talent and experience to deliver your next corporate or promotional video in any language required…..
Animated Corporate Videos are a blessing for many business as they offer visuals that typically don’t exist or can’t be filmed, such as inside the human body or an engine, but let’s not stop there… …our first animated video example was originally planned for a video shoot but as we worked on the script we realised that it would cost…..
Simple or complex, training and educating needs to be done right and needs to be delivered with consistency and then repeated. The training also needs to be engaging so it holds attention and assures the information gets through. So when it came to educating preschool children and staff at childcare centres around Australia and…..
At RCM we understand the term “marketing” well. MD Josh Rockman spent close to 2 decades producing for various TV stations including Channel 7, The Comedy Channel, Main Event and Nickelodeon. During this time Josh learnt many techniques to hold viewers’ attention and create interest. This Marketing video example has …
Press Play to Watch Our Vlog on Landing Page Videos Landing Page Videos :The Most Powerful Video you can put on each of your webpages. Today we’re covering landing page videos. These videos convert more than any other you can place on a website and that’s simply because they are tailor made …
Press Play to Watch Our Vlog on Video Content For Authority Why Video is One of the Best Ways To Build Your Authority G’day I’m Josh and welcome to RCM’s video production tips, hints and information. In this edition I’m going talk about Video Content for Authority. Now you’ve probably heard …
In this edition of RCM’s video production tips, hints and information, we’re looking at Logo animations.
You’ll discover why this is one of those features that you can add to your Video Marketing that is almost guaranteed to lift the perceived quality of your brand– to make it seem like a million bucks for a relatively small investment.
This page aims to give you quick and accurate descriptions on some of the production equipment we use when creating our videos.
In this edition you’re going to find out about the incredibly handy portable green screen studios…what they are, how they work and some of their cool benefits.
RCM video production supports many worthy organisations and we do it in a way that benefits both parties.
There are many commendable organisations that are in need of help and a fund raising video that promotes awareness is a great way to do just that, help.
If you’re in business, it’s pretty much a given that you need to have an online presence these days. But you could be missing a trick if you’re not using the power of video marketing on the internet. The amount of time people spend watching videos online video has grown …
In this post you’re going to discover a great new technique that will help you not only retain your You Tube audience but at the same time – drive views to your other youtube videos – it’s very, very effective – and best of all it’s very simple to do!
Today, I’m going to answer a common production question I get asked, by many of my clients, plus open up the floor for you to send in any questions you might have and I’ll answer them in upcoming video blogs.
