In this post RCM delves deeper into logo animations…
First Let’s Start With “What is a Logo Animation”?
We all know what a logo is right? It’s an image, text or combination of the two as a stagnant image.
I bet you can see in your mind’s eye the Specsavers logo, the KFC logo, the Telstra or Toyota logo.
A Logo is the Image that Represents a Company.
A logo animation is taking that existing image and animating it – bringing the logo to life.
The classic example is the wonderful logo animations from movie studios… think about the Pixar logo animation with the jumping lamp or the Columbia Studios logo animation featuring the lady holding up the torch or the DreamWorks logo animation with the boy fishing from the moon.
Next time you’re watching television take note at the end of commercials, this is where you will see other logo animations.
Logo animations can be simple or complex…but both deliver desired results.
But what are these results and why do these companies, large and small animate their logos?
Why Should You Animate Your Logo?
Well animating your logo brings your brand to life, reinforces your image, and most importantly it tells the viewer that your brand is worth investing in! They can take the perception of your company to a higher level, deliver personality and when used to open videos, set the standard for what’s to come.
Investing in your brand should be ongoing… it’s vital for any business to keep building credibility and to differentiate.
Your clients will make their decisions based on how closely aligned their values are with yours, in fact you’d be amazed by how much more information about your business you can deliver with an animating logo, than a simple still image logo.
At RCM we design and create logo animations that are incorporated in our video productions.
We showcase logo animations at the start and end of a video, the crucial moments in all videos.
RCM create 2D and 3D logo animations, our packages include a logo animation, a background animation (used for text pages and call to action pages) and an animating title strap (used to introduce people appearing on camera).
Why not press play on video above which shows a selection of some of the many RCM produced logo animations, starting with our own. Some of our clients love their logo animations so much they use them as their websites open page with a “click the logo to enter site” link.
Logo animations help you explain your promise, your standards, your credibility… it’s the shining example that will motivate clients to join forces with you and make your cause their own…
Call RCM for great advice and a free quote today.