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International Business Coach and Emotional Capitalists RocheMartin approached RCM to create 18 training videos for their new “SmartCoach” online coaching program. The 18 training videos will be used with alternating activities and consist of head coach Dr Martyn Newman delivering the information to camera.

RocheMartin suggested shooting the training videos with a plain blue background but RCM thought to take it to the next level by shooting the training videos in studio with a green screen. That allowed RCM to ‘key’ an animating background in the RocheMartin branded colours. RCM also suggested that each training video be top and tailed with an animating RocheMartin logo. Logo animations add so much personality to a brand; they lift video presentations to new heights and deliver the correct image for large companies.

For the training video production shoot RCM booked the green screen studio and of course broadcast production equipment. Shooting on Digital Betacam ensures Broadcast results but RCM always match that with Broadcast Camera Operators. For the RocheMartin training video shoot we used a Channel Seven Studio Camera operator, after all who better to shoot a studio corporate training video?

At the end of training video shoot RCM asked Dr Martyn Newman general questions about RocheMartin. RCM then edited some of those answers into a short promotional video as a bonus and thank you to RocheMartin. That promotional video is our August video production project of the month. We would like to show you some of the training videos we created for RocheMartin but, for that you should contact Dr Martyn Newman and sign up for the “SmartCoach” program.